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Freelance Associate Creative Director (April 2022-June 2023)

Revamped Cinnabon’s newsletter campaign language and look & feel
Created campaign concepts and wrote newsletters and paid/organic social copy for integrated marketing campaigns
Client: Cinnabon

Associate Creative Director (September 2021-April 2023)

Developed social media strategy and creative messaging for a global brand
Led productions in multiple continents for campaign shoots
Created concepts and campaigns for 360, digital, banners, YouTube, TikTok, Instagram and influencer content
Managed and mentored junior creatives through their work and careers
Client: Corteva

Senior Copywriter (July 2019-September 2021)

Managed junior writers and offered mentorship to enhance their work and careers
Developed social media campaigns for national brands
Performance Creative: helped brands learn what works through extensive creative testing, using data and metrics to influence design and copy
Clients: 7-Eleven, United Airlines, Olive Garden, Chico’s, Equifax, JCPenney, Kroger, Asheville, Discover, Emergen-C, Purell, Robitussin, ChapStick, Randstad, Enterprise, Nexium

Freelance Copywriter (Sept 2018 - April 2019)

Built social media campaigns across Twitter, Facebook, Instagram
for video, social,radio, OOH, newsletter, and animation
Organized productions from beginning to end, managing on set for shoots
Won RFPs with innovative creative solutions and tactical digital marketing plans
Clients: Lavazza, Welch’s Fruit Snacks, Apple & Eve, LifeStyles, SKYN, Go Organically

Freelance Copywriter (Feb – Sept 2018)

Freelance Writer

Editorial, Blog, & Screenwriting (May 2017 – Jan 2018)

Crafted gripping stories for editorial, blogging, and screenwriting projects
Ghost wrote for bloggers across various industries such as fashion, wellness/fitness, entertainment, and food

Cinetic Media NYC

Intern (Feb - May 2015

Wrote script coverage and recommendations for all scripts and films for clients and distribution

Go-To Copywriter

(Always)

John Andrews